Sino Auto Research Service System

Current Auto Market Development Status

  • Having entered into WTO in Nov., 2001, the development of Chinese auto market is becoming increasingly fast¨Cpaced.
  • The ratio of passenger vehicles to all automobiles has increased steadily.
  • This ratio has decreased since 2004 due to many factors.

Sales Status of Major Brands

  • VW: among the first international brands having entered China, VW has successfully set up the concept of "Chinese roads, VW autos", and also is gradually becoming the most significant link in the international value chain. Whether its new products can suit Chinese consumers' tastes is critical for its future.
  • GM: the best in the Chinese market at integrating resources and promoting its brands. Whether or not it can develop products suitable for Chinese will determine its market share.
  • Toyota: good performance in the international auto market and reasonable overall position in the Chinese market. Rich in models that are suitable for Chinese tastes, it has huge potential. The key unknown factor for them in China is the fluctuating state of Sino-Japanese relationships.
  • Honda: familiarity with the Chinese auto market and focus on a one-product series, have been the ˇ°open sesameˇ± for its success in China. But its narrow range of models is likely to restrict its further development.
  • Nissan: unreasonable pricing of its initial products has led to the decline of its vitality. Its recovery depends on its ability to make necessary adjustments and develop more accurate market positioning.
  • Citroen: an early bird, yet a latecomer for the agora, with unseasonable beats always. Bi-brand strategy probably will change its awkward status in China.
  • BMW: entered the Chinese market before Benz. Targets the high-end market and focuses on the distribution channel of top-grade official vehicles, penetrating the former monopolization of this niche by the Audi series.
  • Ford: a multi-brand strategy is being carried out in China. The brand awareness has to be enhanced.
  • Fiat: Its ˇ°minitypeˇ± vehicle strategy is not capable of taking a satisfactory market share. New products are being expected. F1 fancy has brought more dreams to the Chinese.                                                                                                      Next