Research Product – Car Clinic

• Car Clinic can help our client solve the following problems:
  -Do the target users like the test model’s exterior, colors, and so on? What are their suggestions for improvement?
  -What are the target users’ requirements for the test model’s quality and features?
  How well do the target users accept the test model’s prices?
  -For any specific model, what combinations of price/feature configurations are consumers willing to buy?
  -What are the test model’s disadvantages and advantages as compared to the major models of the competition, both current and future?
• Along with the answers to the questions above, we will give positioning and pricing suggestions.
• We will also project any model’s future performance.
• The Car Clinic utilizes and applies various marketing research data collection methods:
  -Quantitative, face -to -face interviews
  -Focus group discussions
  -In-depth interviews
• It combines quantitative and qualitative studies.
• The evaluations are vivid and effective, and strongly support the strategies.
• Extensive interviews provide rich fields of information.
• It utilizes rich executive experiences and a perfect administrative system arising from its detailed procedures.
• It involves a high cost.

On-site Implementation of the Car Clinic

Results of the Car Clinic Research

• Consulting report
  -For administrative and executive use;
  -Using straightforward expression and vivid illustrations, the consulting report provides discoveries during the research and constructive suggestions.
  -The report also includes a brief introduction to the research background, methodology and procedures.
  -Long duration.
• Analysis report
  -Have a cross-analysis on data
  -Swift and timely
• Crosstab (or database)
• Focus group discussion records                            Back Next

• Research Product – Car Clinic 1 2
• Mystery Shopper
• Research Product－Car Quality Study(CQS)
• Further Results of our Satisfaction Research 1 2