Marketing Audit and Census
- Marketing
Audit Definition
Marketing audit is to audit a market continuously, so as to know about the market development trends and competition environment. Usually marketing audit includes retail audit, purchase/consumption audit and media audit etc..
Marketing Audit Characteristics
Long term program; mild fluctuation of samples and data; be capable of gaining comprehensive but not in-depth market information. - Marketing
census Definition
Marketing census is to do a comprehensive survey toward reach individual of the target group. It usually includes demographic census, disease incidence census and amount census.
Marketing Census Characteristics
One-off program; large-scaled investment of human resources and materials; heavy workload; be able to gain comprehensive, systematic and accurate information. - Experiences
Sino possesses a nationwide operating network, and has rich experiences of executing retail audit projects as well as census projects. With long-term adjustment and continuous strict requests on ourselves, our fieldwork operating capacity has reached a high level, which is embodied by our customer satisfaction.
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