Ad Hoc
- Definition of ad hoc research: tailored market research services that are designed to clients¡¯ specific requests.
- Pertinent researches include qualitative researches and quantitative researches, which complement each other.
- Qualitative researches are usually applied to explorative researches, to define a topic or find approaches to a problem. They answer ¡°Why¡¡±.
- Quantitative researches are approaches to conclusive materials. They answer ¡°How¡¡± and ¡°What¡¡±.
- Qualitative
research characteristics
Focus group discussion (FGD) and in-depth interview as primary research methods; not accurate enough for decision making. - Quantitative
research characteristics
Household, intersect and telephone interview as primary methods; long duration; applicable to decision making. - Experiences
Sino is experienced in pertinent researches and data processing. We possesses research models in the fields of auto, telecom and FMCG (Fast Moving Consumer Goods) industry etc.. Sino researchers have established extensive and professional backgrounds through a large quantity of projects. These backgrounds are solid foundations of accurate decision making for our customers.
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