FMCG Concept

FMCG (Fast Moving Consumer Goods), usually refer to goods that are consumed fast and need purchasing repeatedly. Typical FMCG include food/drink, personal and home care, for-family-use goods, etc.; OTC (Over The Counter) can also be considered as FMCG. Sometimes FMCG is also called Consumer Packaged Good, because products are packaged into individual units to be sold.

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Service Objectives
  • Food/Drink
  • Personal care
  • For-family-use goods
FMCG Research