Brand Impression Analysis

• Brand impression analysis: includes brand awareness and brand image.
• As for brand awareness, we should not only know its coverage range, but also different awareness levels.
• As for brand image, we should not only pay attention to the differences among different brands, but also differences of a certain brand in different markets.

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• Consumer Profile
• Expected value exploration
• Brand Impression Analysis
• Brand Chain Dynamics Analysis
• Product Test
• Advertising Effect Audit